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Marketing Communication of Dejvice theatre from 2010 to 2020
Procházka, Jiří ; Ježková, Tereza (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor's thesis is focusing on development of the marketing communication of Dejvické divadlo between 2010 and 2020 and factors influencing audience motivation to visit this theatre. Specificaly it is focused on six media titles - the recording of production of Teremin, movies Díra u Hanušovic and Kvarteto and series Čtvrtá hvězda, Dabing Street and Zkáza Dejvického divadla. Theoretical part describes historical context of existence and functioning of Dejvické divadlo and defines marketing methods used in art marketing and theatre marketing based on the literature. Practical part analyses marketing tools and methods used by Dejvické divadlo during examined period and presents results of quantitative research focused on image perception of Dejvické divadlo and possible influence of mentioned media projects, which members of art ensemble of Dejvické divadlo participated on.
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Chekhov's Seagull in Dejvické and National Theatre
Loužný, Tomáš ; HRDINOVÁ, Radmila (advisor) ; ETLÍK, Jaroslav (referee)
The aim of this bachelor thesis is the description and analysis of two different performances of the play The Seagull by Anton Pavlovich Chekhov. It focuses on the similarities and differences in director's approach of Michal Vajdička (Dejvické divadlo) and Michal Dočekal (National Theatre of Prague) and it particularly accents interpretation of chosen characters from the play. As a part of analysis itself it puts side by side different approaches of directors in particular situations and it comes to constitutive conclusions, which are summarized at the end of the thesis. The overall conclusion is, that despite the fact, that the directors' approaches is differ, the themes stressed by the directors are almost the same.
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The communication analysis of „Dejvické divadlo“
Böhm, Jiří ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
The target of theoretical part this thesis is to characterize individual operations, techniques and tools of public relations and define their specifics in theatrical segment. The result of the practical part is evaluating communication activities of "Dejvické divadlo" and determine suitable recommendations.
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The analysis of Dejvické theatre
Vrzáňová, Anna ; Slintáková, Barbora (advisor) ; Sedmihradská, Lucie (referee)
This thesis argues for public financial support the theatres. There are described various types of organizations of the public and the private sector which are supposed to operate in this field. The main attention is focused on two forms which belong to the public sector, these organizations are the allowance organization and public benefit organization. Theirs differences, advanteges and disadvanteges are compared with a view to the financing sources. The last part of the thesis deals the analysis of Dejvické theatre as allowance organization and public benefit organization dutiny the years 2001 - 2007. The analysis regards to the change of the legal form of this theatre in 2004.
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